Yes! I'm glad your the first one to notice it's live Hoop!
I apologize that it was so long! The site will now be user-driven. I'm going to share information to keep the site running with a team.
I'm going to leave the site in public beta for a bit, while we test the functionality. Activity is going to be slow, but that gives us time to make final tweaks and get good content. I think the social direction and user-driven content gives the site a lot of potential.